What Families Lose After Death Is Not Only a Person
MK, Founder·March 31, 2026·7 min read
There is a moment — it happens to almost every family — that nobody prepares for.
Read article →The Journal
Perspectives on presence, legacy, and the words that outlive us.
The Problem With AI Afterlife — And What We Should Be Building Instead
Maiker Kratc·March 17, 2026·8 min read
Meta just patented a system to simulate your social media activity after you die. Cambridge researchers are warning that AI "griefbots" could exploit the ber...
Read article →What Happens to Your Voice When You Die?
MK, Founder·March 12, 2026·8 min read
Your photos will survive you.
Read article →$124 Trillion Will Transfer Through 2048. Your Beneficiaries Are Vanishing. Here's Why.
MK, Founder·March 1, 2026·12 min read
$124 trillion will transfer between generations through 2048. Approximately 3.1 million Americans die annually, and 57% of Baby Boomers own life insurance. W...
Read article →The $50 Billion Problem Insurance Companies Won't Talk About (And the Emotional Solution They're Missing)
MK, Founder·February 12, 2026·9 min read
Every year, the life insurance industry loses more than $50 billion to a problem most carriers treat as inevitable: policy lapse.
Read article →Why Life Insurance Companies Should Care About Silence
MK, Founder·February 3, 2026·9 min read
Every life insurance company in the world answers the same question: if something happens to you, will your family be financially protected?
Read article →Why I Built Eterna Legacy™
MK, Founder·January 29, 2026·7 min read
My father died of a heart attack on an ordinary afternoon.
Read article →What Is Presence Insurance™?
MK, Founder·January 27, 2026·10 min read
The category everyone needed. The words no one had.
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